LISA WITTER
Thursday, July 24 at 7:30 p.m.

Women vote more, volunteer more, donate twice as much to chairities, and control over half of America's total wealth, write Lisa Witter and co-author Lisa Chen. Lisa Witter is here this evening to talk about how nonprofit and advocacy organizations can improve their outreach to women without resorting to so-called "pink" marketing approaches, the subject of their book, The She Spot: Why Women Are the Market for the Changing World—and How to Reach Them (Berrett-Koehler). "Smart, engaging and eminently useful, The She Spot puts its finger on how to score with the key drivers of social change women." - Arianna Huffington.

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